Hello. I’m Sara.

I am a multi-award-winning PR consultant, trainer, content strategist, and designer. I bring over 20 years of experience in agency and consultancy roles, following my early career in journalism.

I specialise in high-impact PR strategy, content design, and training. I help clients create powerful stories and effectively reach their audiences. I also coach and mentor emerging communications talent to ensure they excel.

I work with diverse clients, including international governments, tech start-ups, law firms, and global publishers. My wide-ranging experience allows me to tailor strategies to meet each client’s unique needs.

I am a Chartered Institute of Public Relations member and won the Institute of Directors’ Young Director of the Year award. I write a regular column for the Western Mail and was named Columnist of the Year at the 2022 Wales Media Awards.

I also contribute to Business Matters and regularly appear on BBC radio. In 2023, Small Business Britain named me one of its 100 Female Entrepreneurs to Watch.

From launching National Parks Week in the UK to designing a campaign that boosted adoption enquiries, I am passionate about work that creates a positive impact in the world.

I have experience in the following sectors:

  • Consumer

  • B2B

  • Legal

  • Tech

  • Sustainability

  • Education

  • Government

  • Travel

  • Food and hospitality

  • Health and wellbeing

  • Not-for-profit and charities

  • Cybersecurity

  • Economic development

  • Business support

  • Construction and property

  • Sport

  • Insurance

  • Pet care

I have led over 20 award-winning PR campaigns, and one of my proudest moments is winning a CIPR UK President's Award for a child car seat safety campaign I designed and delivered for the Welsh Government.

I speak Welsh fluently and can deliver all of my services bilingually. Based in Cardiff, Wales, I work with clients all over the UK and Europe.