Content

Drawing on decades of experience in journalism, corporate storytelling and copywriting, I can support you with:

• Content strategy and content design

• Marketing material e.g. annual reports, white papers, websites

• Digital content e.g. blog posts, social media

• Press material e.g. press releases, thought leadership features, case studies

Public Relations

The best PR campaigns help you stand out from the crowd. They drive engagement and behaviour change.

I offer the following services:

• PR strategy development

• Media campaigns and events

• Stakeholder engagement

• Press office services
  

Training

I work with agencies, international training providers and clients to help upskill in-house teams and senior leaders. My training services are tailored to your brief and budget, and include:

• High-impact business writing

• Writing for - and pitching to - press

• Strategic brand communication workshops

• Media and crisis communications training

• Masterclasses and skills sessions

• One-to-one mentoring

Hello. I’m Sara.

I am a multi-award-winning PR consultant, trainer, content strategist, and designer.

I bring over 20 years of experience in agency and consultancy roles, following my early career in journalism.

I specialise in strategic PR, content strategy and design, and high-impact training. I help clients create powerful stories and effectively reach their audiences. I also coach and mentor emerging communications talent to ensure they excel in their roles.

I work with a diverse range of clients, including international governments, tech start-ups, law firms, and global publishers. My wide-ranging experience allows me to tailor strategies to meet each client’s unique needs.

I am a member of the Chartered Institute of Public Relations and won the Institute of Directors’ Young Director of the Year award. I write a regular column for the Western Mail and was named Columnist of the Year at the 2022 Wales Media Awards.

I also contribute to Business Matters and regularly appear on BBC radio. In 2023, Small Business Britain named me one of its 100 Female Entrepreneurs to Watch.

"Sara delivered tailored training for Community Housing Cymru with professionalism, insight, and creativity. She took the time to understand our organisation, adapting the session to meet our needs and objectives. Her engaging approach and practical ideas left a lasting impact, with excellent feedback from colleagues. I highly recommend working with Sara."

Clarissa Corbisiero, Deputy Chief Executive, Community Housing Cymru

"I highly recommend working with Sara. Excellent results and zero fuss. She is a rare diamond.”

Mandy Powell, CEO, The Goodwash Company

“I engaged Sara to develop a PR strategy for my business, and she was a pleasure to work with. Sara is creative, tenacious and a real team player. As a former journalist, she has a deep understanding of what the media needs and how to devise and deliver high-impact media strategies. She is a genuinely fantastic freelance PR who works as an extension of your in-house team. She is open-minded, fun and has a great sense of how to piggyback on trends and identify and engage with relevant communities to help build brand awareness. I wouldn’t hesitate to recommend her services”

Neal Slateford, Co-founder, Lovehoney

Get in touch

If you’re looking for an experienced PR consultant to help you craft your messages and make a big impact in your marketplace, I’d love to hear from you.